Cutting Through the Noise with Customer Engagement

customer engagement

The world may be more connected than ever, but people are tuning out. Inundated by marketing messaging, consumers are becoming increasingly selective with their attention.

So if you’re looking to increase your company’s organic growth, you have to find ways to meaningfully engage with your audience. Though many companies try addressing customer engagement in more integrated ways, they often don’t know how or where to start.

Below we’ll cover four customer engagement strategies that help drive brand loyalty.

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5 Email Subject Line Strategies to Boost Survey Response Rates

email subject line strategies - home office

Sending surveys by email is one of the most popular survey distribution methods today. However, email surveys must first overcome a major inbox hurdle: getting opened.

This is exactly why a strong survey email subject line is so important—without a compelling reason to open your email, your survey runs the risk of getting lost in your customers’ inboxes forever.

We’ve talked about some general strategies that can improve survey response rates, but today we want to look at one strategy in particular: better survey email subject lines.

Let’s take a look at five subject line strategies that set your survey up for success.

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Retaining Customers in the Age of Dying Brand Loyalty

brand loyalty

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a new one (which is true).

But few companies realize just how much customer retention can impact the bottom line. According to research from Bain & Co, increasing customer retention rates by just 5% can boost profits by 25% to 95%. Not bad, right?

The trouble is, retaining customers is harder than ever in the age of dying brand loyalty. With so much competition in the modern market, consumers can always find a brand that delivers the same products and services—just cheaper and faster.

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